I had the pleasure of once again attending the conference sessions of
etherFAX's annual summit two weeks ago at their new Headquarters at Bell Works
in Holmdel, New Jersey. Over 20 companies were represented, with an attendance
that grew significantly since last year. Being there as an observer
and listening to the presentations, especially from Paul Banco (CEO) and Rob
Cichielo (CTO), it occurred to me that etherFAX seems to have what most fax
vendors don't -- a realistic vision for the future. Granted they're a bit
unique compared to their fax vendor, re-seller, and technology partners,
but maybe from that vantage point things just seem clearer to them.
Through the entirety of Rob Cichielo's road map
presentation, it was evident that their vision is not only staying the course,
but it's getting better. He provided an overview of where they've come from,
where they are today, and where they're going. He spoke of things like
end-to-end security, military grade encryption, patents, network capacity,
platform integrations, rich content, mobile applications, containers, devices,
and so on. Paul Banco discussed etherFAX's growing footprint - a result of
investments they've made to build out their capacity, upcoming milestones,
inroads in to healthcare, and new features.
Listening to both Rob and Paul, it’s obvious that their position on fax
technology is unabashed, honest, and forward-looking. They appeared to have
honed their messaging a little bit, positioning fax as a "baseline"
for them, which lays a foundation for customers to ultimately transmit all
types of structured and unstructured data securely, as stated by Banco.
Not just boring faxes, I'll add, but
rich content, color, and high-resolution documents exchanged on their secure
network.
I, too, believe customers have a need for a fax baseline of sorts. From
an end client perspective, the etherFAX solution offloads their telephony
burdens and in return, they get a solid fax hybrid, complete with a pathway to
the next level, a secure framework for digitally exchanging documents. This is
why usage of the etherFAX Secure Exchange Network (SEN) is growing steadily
year after year and their partner
ecosystem is growing, too. Partner presentations in the afternoon sessions were
testimony to that.
The message I took away is that they're grounded in who they are - a transport
solution like no other. A foundation to offer high quality document exchanges
with end-to-end security is the high ground they seek, and it all stems from a
solid fax baseline. Let's face it, many believe that transport
alternatives to fax don't measure up; IP faxes are unreliable and, according to
Cichielo, "Secure email, that mere mortals can use, does not exist."
My favorite quote of the day, however, was from Paul Banco himself: "Fax
and IP shouldn't be said together," he claimed, "It's ruining the
vision."
Well said, Paul. -m
