Monday, September 17, 2012

Fax ATA + Fax Server/Services = a SOHO Market for Fax?

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By Mark Malone, Fax Industry Analyst

I was asked to test an interesting new fax product that should make an impact for fax on the smaller, SMB and even SOHO markets. AudioCodes asked me to evaluate a new “flavor” of their Fax Analog Telephone Adaptor (ATA) product.  The “new” is really the Fax ATA and a new product bundle now that the device has abilities for 3rd-party interconnectivity. I was to do the evaluation product under the auspices of this new go-to-market strategy, but this was a few months ago and I have heard nothing from them in a while. Nonetheless, I wanted to share my findings anyway.

The AudioCodes ATA device is not new and has been selling well on the market for over two years.  You plug a device into a fax machine or fax-enabled MFP and now the outbound fax calls can be sent securely over the internet or local network. This is a tremendous benefit to the, “Residential and Small Office/Home Office (SOHO) VoIP market” according to AudioCodes.   

I couldn’t agree more...read on...