XMedius & AVST: A Merger out of Necessity?

Some recent and interesting news from Montreal. StoneCalibre, the privately -funded investment firm that owns XMedius, announced that it has has acquired Unified Communications vendor AVST. 

The two companies have merged. 

I spoke to Stephan Vidal, Vice President for Marketing & Communications at XMedius a couple of weeks ago. The merger will consolidate some of the overlapping business functions and they plan to leverage existing customers and their respective sales channels going forward.

What direction does the merger take XMedius and their future for fax?

According to Global Market Insights, Inc., the Unified Communications Market size is forecast to hit USD $96 billion by 2023.  On the other hand, cloud and computer-based fax markets are growing at modest double digits with much of the business driven by migrations to cloud solutions.  

On the surface, it may seem that StoneCalibre investors are hedging their fax bet by broadening in to UC, complete with an established sales channel where cross-pollinating products and services make sense. 

What does it suggest about their confidence in fax by itself however? 

Check out the press release.