Well it's about time, J2 is going to split into two companies. Let's face it, they were ALWAYS two companies. Digital Media and eFax -- VCR repair and dry cleaning. Apples to oranges? Try apples to chickens.
Why didn't they do this long ago? Maybe they wanted to stay together for the kids, or maybe they thought somehow their portfolio would eventually make sense. Fax was starting to get itself in shape, looking good, and looking for a new love and they found it.
The lure of the healthcare market was enough to change identities, forge new alliances, and rebrand as Consensus. The inevitable was coming the writing was on the wall, two entities that never had anything in common finally realized it was over.
Here's the press release.
